WITH the festive season fast approaching, desirable eveningwear is high on our shopping lists. To the rescue is ON Motcomb - a boutique specialising in luxury ensembles for stylish nights - which now has a dedicated space in Fenwick.
"The concept behind ON Motcomb was born after we noticed that there was a gap in the market in London for a store specialising in eveningwear," said fashion director Noor Al Sabah. "There was also no shop that offered an authoritive industry viewpoint and a defined edit from a cross section of the most important fashion houses."
Although ON Motcomb opened its first shop in Belgravia this summer, it still remains a relative fashion secret, offering an edit of fashion's most covetable evening dresses, as well as exclusive pieces by labels such as Erdem and Marios Schwab. Think show-stopping gowns from Giambattista Valli, Marchesa and Monique L'Huillier.
"Designers were chosen for their stand-out eveningwear - the most exciting looks off the catwalk," said Al Sabah. "In the UK, we decided to work with designers who we had close relationships with and therefore who we could work with on special pieces and one-off exclusives."
Al Sabah's background lies in Middle Eastern retail - she trained at Central Saint Martins and later at Parsons School of Art and Design, before becoming fashion director of luxury Kuwait department store AlOthman, a position she still holds.
"There can be more of a resistance in London when it comes to price point and style," Al Sabah said of the difference between her British and Kuwaiti clientele. "Luckily, however, at ON Motcomb we have clients who are adventurous and open to trying more daring pieces, although we do accommodate women who like a more understated elegance too."
Via; @FreshMindWorld
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